Minerva gathers, analyses, and distributes intelligence about products, customers, competitors, and any aspect of the environment need to support executives and managers in strategic decision making for an organization and governments.
We provide both Strategic and Tactical Intelligence.
Strategic Intelligence we mainly focus on the longer term, looking at issues affecting a company’s competitiveness over the course of a couple of years. The actual time horizon for our strategic ultimately depends on the industry and how quickly it’s changing. The general questions we answers are, ‘Where should you as a company be in X years?’ and ‘What are the strategic risks and opportunities facing your company?’ We help you get answers to these questions while operating in versatile regions of Africa.
Tactical Intelligence: here we mainly focus on providing information designed to improve shorter-term decisions, most often related with the intent of growing market share or revenues. Generally, it is the type of information that you would need to support the sales process in your company. It investigates various aspects of a product/product line marketing:
- Product – what are people selling?
- Price – what price are they charging?
- Promotion – what activities are they conducting for promoting this product?
- Place – where are they selling this product?
- Other – sales force structure, clinical trial design, technical issues, etc